Google Analytics Workshop

Learn how to unlock the full potential of Google Analytics in this two-day workshop. From installation to reporting, we’ll arm you with the tips and tricks you need to be an analytical wizard.


Find out how visitors are coming to your website, where they are coming from, and who these visitors are so you can fine tune your marketing for optimum results.


Once your visitors are on your website, find out exactly what they do while visiting! Questions like: Do they leave immediately? What pages are most popular? will be answered and more!


Track your visitors from how they enter your site, all the way to the actual event you want to track! From making a purchase to signing up for a newsletter, you can see the exact path your visitors take.

Course Overview

Congratulations, you’ve launched your website and people are visiting! What’s next? Tracking trends and information about how people use your site can be invaluable to your business and your site’s success.

There is so much more about your website visitors, content performance, visitor behavior, and effective calls to action. In our 2-day Google Analytics Workshop, you'll learn how to use GA to track, analyze and report on site visits, marketing goals, and ad revenue generated from your site. You'll learn how to measure traffic, ad performance and ROI, and conversions and how people use and respond to your website. This course takes a hands-on approach. We'll walk you through setting up and installing GA on your site and then cover everything up to reporting fundamentals. This course will help you understand your site’s traffics and glean insights from the vast array of data available.

Highlights of the Course

  • Installation
  • Tag management
  • Reporting
  • Data accuracy
  • Attribution modeling
  • Multi-channel funnels
  • Analytics API
  • Conversions
  • Visualizations
  • Dashboards
  • Filtering and Segmentation

Class Details

2 Days

Sat. and Sun.

9 am - 3 pm


The Google Analytics Workshop is a two-day workshop held over the weekend on Saturday and Sunday. Class will go each day from 9:00 am to 3:00 pm with a break for lunch in between. The cost of this course is $1,500.

Upcoming Classes

Start Date City Location
7/22/17 Charlotte Industry Coworking apply now

* = An asterisk denotes that marked course is held from 1pm-4pm with Office Hours following.

We host this course in partnership with: